“Laura adapts across aesthetics with ease. Her background in photography and painting shows in how she captures references and builds on them. We work with artists all the time, and her intuition is truly unique. She reads between the lines, and the aesthetic dialogue just flows.”
Maaian Terdiman Senior Art Consultant at ArtLink
“Laura adapts across aesthetics with ease. Her background in photography and painting shows in how she captures references and builds on them. We work with artists all the time, and her intuition is truly unique. She reads between the lines, and the aesthetic dialogue just flows.”
Maaian Terdiman Senior Art Consultant at ArtLink
HOW IT WORKS
On-Brand Wall Art Fine-Tuned in 72 Hours
Human Brief > AI Process > Local Print
Artist-led Creation
Laura Abad leads the creative process with more than 15 years of experience in photography, digital art, and painting. Her trained eye allows her to direct generative AI with precision.
Generative AI smooths the creative flow. We draft, iterate, and make highly specific adjustments with far less friction than in a traditional studio. The concept stays fresh from start to finish.
Project-matched Style
Laura works across styles, mediums, and techniques to deliver work matched to each project’s specs. She makes the brief her own and turns the vision into visuals that belong in the story of the space.
Why It Works
Developed for Hospitality, Workspaces, and Retail Interiors
Fits your brand identity and interior style
Creates lasting visual impact on guests
Scales across multiple rooms, floors, or properties
We deliver print-ready files or ready-to-install artwork
Fits your brand identity and interior style
Creates lasting visual impact on guests
Scales across multiple rooms, floors, or properties
We deliver print-ready files or ready-to-install artwork
What We Deliver
Have your own production team? Go with print-ready files. Need full service? Choose install-ready pieces or video art.
■ Print-ready files of your custom artwork
■ or Ready-to-install pieces: prints, frames, panels and wallcoverings.
■ Printing materials: museum-grade paper, wallcovering, metal, canvas, linen, and other sustainable fabrics.
■ Video art: display-ready motion pieces for lobby and in-room screens.
Client: ArtLink Project: Luxury hotel, US (opening 2026)
Brief:
Hero image (clear): a jaguar wearing a diamond necklace — not a leopard, not pearls. The ask was precise and intentional.
Bridal room (open): “flowers, all the flowers,” with a room render for placement but no fixed style direction.
Inputs: Interiors references, palette guidance, and desired impact
Approach:
Jaguar: developed three routes aligned to the interiors:
a vintage, moody treatment
a wild, nature-forward direction
the final selection, which I nicknamed “Kate Moss’s emotional-support jaguar”
Bridal room: produced seven floral variations calibrated to the references, furnishings and finishes — admittedly a sweet spot of mine.
Outcome: The client chose the “editorial jaguar” for the hero placement and selected two of the floral variations for the bridal room. All pieces were adjusted to spec for palette and scale.
Why it worked: ArtLink’s clarity on constraints and placement, paired with flexible direction where exploration helped, let me translate intent into precise options and quick decisions.
Client: ArtLink Project: Luxury hotel, US (opening 2026)
A Jaguar with a diamonds necklace.
Flowers. Romantic and bold
Flowers. All the flowers.
Brief:
Hero image (clear): a jaguar wearing a diamond necklace — not a leopard, not pearls. The ask was precise and intentional.
Bridal room (open): “flowers, all the flowers,” with a room render for placement but no fixed style direction.
Inputs: Interiors references, palette guidance, and desired impact
Approach:
Jaguar: developed three routes aligned to the interiors:
a vintage, moody treatment
a wild, nature-forward direction
the final selection, which I nicknamed “Kate Moss’s emotional-support jaguar”
Bridal room: produced seven floral variations calibrated to the references, furnishings and finishes — admittedly a sweet spot of mine.
Outcome: The client chose the “editorial jaguar” for the hero placement and selected two of the floral variations for the bridal room. All pieces were adjusted to spec for palette and scale.
Why it worked: ArtLink’s clarity on constraints and placement, paired with flexible direction where exploration helped, let me translate intent into precise options and quick decisions.
Partner: Samsung Project: Exhibition presenting the new QLED TV line, at Carrasco International Airport
Brief: As part of the global launch for the 60″ QLED, Samsung wanted large-scale, colorful, Uruguay-localized artworks with a strong authorial identity, to be shown alongside the new TVs.
Inputs: Airport installation plan; request for colorful, large-format works; mix of media (canvas and paper prints, and digital) integrated with the TV displays.
Approach:
Created a new self-developed style blending photography with watercolor overlays.
Took a road trip across favorite Uruguayan routes to build the series “Atmósfera Uruguay.”
Led art direction, production, and on-site installation in coordination with the venue and agency.
Outcome: Coverage in leading national newspapers and art magazines. 80% of the works were collected by the end of the exhibition. The installation showcased both the TVs and an authentic local visual narrative.
Why it worked: Clear alignment on expectations, a strongly localized concept that added real value for the audience, and an author-driven approach that stayed authentic while meeting the brand’s goals and specs.
Ave, Photography + Digital Art
Familia, Photography + Watercolor
Puerto, Photography + Watercolor
Atmósfera Uruguay installation, Ave on canvas
Partner: Samsung Project: Exhibition presenting the new QLED TV line, at Carrasco International Airport
Ave, Photography + Digital Art
Familia, Photography + Watercolor
Puerto, Photography + Watercolor
Atmósfera Uruguay installation, Ave on canvas
Brief: As part of the global launch for the 60″ QLED, Samsung wanted large-scale, colorful, Uruguay-localized artworks with a strong authorial identity, to be shown alongside the new TVs.
Inputs: Airport installation plan; request for colorful, large-format works; mix of media (canvas and paper prints, and digital) integrated with the TV displays.
Approach:
Created a new self-developed style blending photography with watercolor overlays.
Took a road trip across favorite Uruguayan routes to build the series “Atmósfera Uruguay.”
Led art direction, production, and on-site installation in coordination with the venue and agency.
Outcome: Coverage in leading national newspapers and art magazines. 80% of the works were collected by the end of the exhibition. The installation showcased both the TVs and an authentic local visual narrative.
Why it worked: Clear alignment on expectations, a strongly localized concept that added real value for the audience, and an author-driven approach that stayed authentic while meeting the brand’s goals and specs.
Brief: Create a capsule collection based on specific local flora species from Punta del Este, Uruguay. Six pieces (edition 1/5) to sell in-store.
Inputs: Color palette and botanical targets: cereus uruguayensis, espina de la cruz, and pindó palm.
Approach:
Photographed the species in situ
Created the artworks through digital art manipulation
Collection approved on the first pass
Produced and delivered framed prints on high-quality cotton paper with high-density inks, using sustainable materials and locally sourced wood framing
Outcome: A happy client with a custom collection for their clientele, perfectly aligned with the store’s furniture-led storytelling. Strong human connection throughout the process and a deeper dive into the region’s native botanics.
Why it worked: Marabierto’s owner, Margarita, has outstanding taste and deep experience serving top architects and interior designers in one of Latin America’s most exclusive beach destinations. She knows what her clients need and is passionate about meeting those needs. So am I. We bonded during production and enjoyed building a collection rooted in the area’s native flora while staying focused on the brand’s objectives.
Brief: Create a capsule collection based on specific local flora species from Punta del Este, Uruguay. Six pieces (edition 1/5) to sell in-store.
Inputs: Color palette and botanical targets: cereus uruguayensis, espina de la cruz, and pindó palm.
Approach:
Photographed the species in situ
Created the artworks through digital art manipulation
Collection approved on the first pass
Produced and delivered framed prints on high-quality cotton paper with high-density inks, using sustainable materials and locally sourced wood framing
Outcome: A happy client with a custom collection for their clientele, perfectly aligned with the store’s furniture-led storytelling. Strong human connection throughout the process and a deeper dive into the region’s native botanics.
Why it worked: Marabierto’s owner, Margarita, has outstanding taste and deep experience serving top architects and interior designers in one of Latin America’s most exclusive beach destinations. She knows what her clients need and is passionate about meeting those needs. So am I. We bonded during production and enjoyed building a collection rooted in the area’s native flora while staying focused on the brand’s objectives.
Client: Misura (interior design) Project: Retail atelier mural art
An early commission using a photograph from my editorial portfolio. Misura asked to integrate it as a focal mural for an exclusive shoe atelier.
Approach:
Matched the project color palette
Adapted the artwork for large-scale print (crop, resolution, color management)
Delivered a production-ready file for the client’s preferred fabricator
Outcome: The image became the project’s mood board and visual anchor, giving the atelier a clear, cohesive presence.
Why it worked: Story-rich, authentic imagery paired with a carefully tuned palette can spark the concept and connect the entire space.
Altezza by Misura
Altezza by Misura
Client: Misura (interior design) Project: Retail atelier mural art
An early commission using a photograph from my editorial portfolio. Misura asked to integrate it as a focal mural for an exclusive shoe atelier.
Approach:
Matched the project color palette
Adapted the artwork for large-scale print (crop, resolution, color management)
Delivered a production-ready file for the client’s preferred fabricator
Outcome: The image became the project’s mood board and visual anchor, giving the atelier a clear, cohesive presence.
Why it worked: Story-rich, authentic imagery paired with a carefully tuned palette can spark the concept and connect the entire space.
Altezza by Misura
Altezza by Misura
the service
From Vision to Impact in Three Steps
1. Brief
Share your space, brand and constraints. Together we define the role of the artwork, the feeling it should create and what “success” looks like for your team and your guests.
2. Design
We translate that into visual mockups. You receive a focused set of options that are easy to present to stakeholders, with notes on how each one supports the project goals.
3. Deliver
Once approved, we prepare print-ready files or install-ready pieces. The result is wall art that feels intentional in the space and makes its impact visible in everyday experience.
1. Brief
Share your space, brand and constraints. Together we define the role of the artwork, the feeling it should create and what “success” looks like for your team and your guests.
2. Design
We translate that into visual mockups. You receive a focused set of options that are easy to present to stakeholders, with notes on how each one supports the project goals.
3. Deliver
Once approved, we prepare print-ready files or install-ready pieces. The result is wall art that feels intentional in the space and makes its impact visible in everyday experience.
To get started, share your space and your initial idea.
Tell Us About Your Project
Fill out the form below to get started, or feel free to call, WhatsApp, or visit our studio if you’re in Barcelona. + 34 695 632 992 [email protected]
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Tell Us About Your Project
Fill out the form below to get started, or feel free to call, WhatsApp, or visit the studio if you’re in Barcelona. + 34 695 632 992 | [email protected]
The form has been submitted successfully!
There has been some error while submitting the form. Please verify all form fields again.
Frequently Asked Questions
An artist leads every project, AI powers exploration and precision, and the final style is matched to your project. The result is on-brief, site-specific artwork without a one-look “house style.”
No. We design in multiple aesthetics (minimal, botanical, photographic, geometric, textural, vintage-modern). The brief, brand, and site determine the look.
Discovery: brand, space, goals, constraints.
Creative directions: 2–3 routes with mockups.
Refinement: selected route developed into a cohesive program.
Production: print-ready files or install-ready pieces, with specs and color management.
Video art (display-ready motion pieces for lobby or in-room screens)
All work is sized and spec’d to the project.
Yes. We supply complete spec packs (sizes, crops, bleeds, substrates, frames/mounting, ICC profiles) and liaise with your vendor, or we can produce and ship.
Yes. We create style systems with room for localization, so properties feel related yet place-specific.
AI is used as a creative tool to explore and iterate. Final selections are artist-directed, curated, and edited for the project. Authorship is human-led; originality and rights are cleared.
We offer property-specific, portfolio, or time-bound exclusivity. Terms are defined up front based on your needs and budget.
Yes. We specify wallcoverings, panels, and feature-wall solutions, including seams, repeats, substrates, and installation notes.
Yes. Browse the e-shop for curated, install-ready sets. We can also adapt catalog pieces to your sizes and substrates.
Start by filling out the form above with a short description of your project. We’ll review it together in a call, I’ll prepare a budget, and once you approve, we get to work.
Start by filling out the form above with a short description of your project. We’ll review it together in a call, I’ll prepare a budget, and once you approve, we get to work.
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Fits your brand identity and interior style
Creates lasting visual impact on guests
Scales across multiple rooms, floors, or properties
We deliver print-ready files or ready-to-install artwork
